As a new all-natural mineral water—and the only one sourced and bottled in the United States—Superior Natural Mineral Water stands apart in a crowded market.
However, that uniqueness creates a challenge. When expectations in the bottled water category remain low and consumers accept minimal quality as the standard, introducing a truly premium product requires education and a shift in perspective.
In the United States, people expect clean, refreshing water to flow from the taps in their homes. As kids, many of us happily drank from the garden hose—something that might horrify parents today. Because tap water feels abundant and nearly free, it creates another layer of competition for bottled water brands.
This makes selling a higher quality product more difficult – and more challenging from a pricing perspective. We get asked every day if we can lower our price – and not just by a little. Many buyers have grown accustomed to purchasing a 24-pack of half-liter bottles for around $2.00, even though those bottles often contain water sourced from municipal supplies.
At the same time, reverse osmosis still carries an air of appeal. While this process removes impurities, it also strips away naturally occurring minerals and electrolytes—along with much of the flavor and potential benefits of mineral water.
As awareness grows, more people now recognize that standard purified water may not support their bodies as effectively as mineral-rich alternatives.
Some of these other beverages – sports drinks, energy drinks, enhanced water, etc. – offer both positives and negatives. For example, many people view the sugars in sports and energy drinks as unnecessary additives when they want a clean beverage. Enhanced waters also fail to deliver the same bio-availability as natural mineral water because the body does not readily absorb added-back minerals and instead flushes them out quickly. In many cases, manufacturers add these minerals primarily to enhance flavor rather than to provide meaningful benefits beyond basic hydration.
Water culture around the world continues to grow. Water sommeliers and other experts now share their knowledge with an increasingly curious audience (you can even find parodies like the Penn & Teller video clip online).
Many people want something better, yet the lure of “cheap” options often gets in the way. At the same time, marketers have created hype around certain water features—such as minerals, source, or imported status—that simply do not stand up to scrutiny.
If you want something better and different from traditional bottled water, Superior Natural Mineral Water may be for you. We stand behind our claims, and you can review our Mineral Benefit Chart to see the details.
You can also run your own taste comparisons where it matters most—at the dinner table. Use our Water Pairing Chart to explore new ways to enhance your meals and experience Superior Eating.
In addition, we have created practical tools that demonstrate how you can Live Superior through each of our key aspects.
- Superior Performance
- Superior Living
- Superior Eating
- Superior Sustainability
To read more about our story, click here
Don’t settle for the cheapest—you deserve the best. Superior Natural Mineral Water offers:
Superior – enhances Performance, Living, and Eating, letting you choose to Be Superior in every way.
Mineral Water – naturally beneficial without additives found in other functional beverages.
Natural – sourced from a protected Lake Superior Aquifer with sustainable practices.
Bottled in the USA – reducing carbon footprint and supporting jobs in remote communities.
You only get one life…make it Superior!
