One of the challenges with being a new all-natural mineral water (and being the only natural mineral water sourced and bottled in the United States) makes superior Natural Mineral Water somewhat unique and different. The challenge can be when expectations for products in your competitive space are so low and the acceptable level of quality…
As we begin to expand our marketing efforts and our market presence (we are now available in Minnesota, Wisconsin, Illinois, Texas and soon to be across the central Midwest), we have launched our “Aspects” – essentially our “Why”. We see four critical aspects to living a Superior Life: In this series of five blog posts,…
What is an “Aquifer” and why is it important for understanding Superior Natural Mineral Water? Webster’s defines an aquifer as: …a water-bearing stratum of permeable rock, sand, or gravel That is a good technical definition but the make-up of the “stratum” and how the water gets there combined with how the water is extracted (and…
As we begin to expand our marketing efforts and our market presence (we are now available in Minnesota, Wisconsin, Illinois, Texas and soon to be across the central Midwest), we have launched our “Aspects” – essentially our “Why”. We see four critical aspects to living a Superior Life: In this series of five blog posts,…
As we begin to expand our marketing efforts and our market presence (we are now available in Minnesota, Wisconsin, Illinois, Texas and soon to be across the central Midwest), we have launched our “Aspects” – essentially our “Why”. We see four critical aspects to living a Superior Life: In this series of five blog posts,…
As we begin to expand our marketing efforts and our market presence (we are now available in Minnesota, Wisconsin, Illinois, Texas and soon to be across the central Midwest), we have launched our “Aspects” – essentially our “Why”. We see four critical aspects to living a Superior Life: In this series of five blog posts,…
Your Guide to Superior Pairing Throughout October, we will explore each Superior aspect, Eating, Performance – Physical and Mental, Living, and Sustainability. Let’s explore Superior Eating and how natural mineral water pairs with food. Are you ready to Become Superior? Superior Eating & Clean Eating Clean eating follows a philosophy that “Food is Fuel,” and…
Perhaps we should start with what a Sommelier is. Merriam-Webster says: Definition of sommelier: a waiter in a restaurant who has charge of wines and their service : a wine steward Well, that is pretty simple! So, is there really such a thing as a Water Sommelier? Absolutely! As a matter of fact, there is…
Something to think about… If you let a cup of coffee sit out too long it gets “cold”. If you leave a glass of water sitting out it gets “warm”. Both are at room temperature – yet the experience is very different based on expectations. Room temperature is the same temperature all the time –…
With a brand name like Superior, we sometimes wonder – do people really find us to be Superior? We also ask ourselves a question every day – are we helping to tell the story of what can make You Superior? I learned a long time ago that your brand has to connect to your story….
